Design in advertising is the use of visual elements to convey a message or promote a product. This includes the strategic use of color, images, illustrations, animation, type, layout, and various printing techniques. At the same time, graphic designers in advertising must consider the needs and goals of their clients to design compelling ads that drive new sales.

KEY TAKEAWAYS

• Graphic design in advertising uses visual elements to promote products or convey messages.
• This includes packaging, logo design, marketing materials, and social media posts.
• Graphic design is important for advertising because it can increase conversions, build brand recognition, communicate effectively, grab attention, and make a lasting impression.
• Graphic designers in advertising must consider their client’s needs and goals to create effective ads.
• Hiring an agency is 40–80% cheaper than hiring an in-house designer, but there are few drawbacks.